The International Guild of Wire Jewelry Artists

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Business Skills
If you are going to sell art jewelry, there is a lot more to know than just how to make it.
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     Sales & Marketing
     Galleries & Other Retail Outlets
     Shows & Other Direct Sales Venues
     The Web
     Digital Images
     Administration
     Insurance
     Security


	Sales & Marketing (promotion, presentation, pricing, closing, sales venues, market research, etc) General / Overviews Arts Marketing 101 (Survival Tips For Mercenary Artists) - Elizabeth Berrien How To Get Free Exposure - Johanne Brunet Providing Good Customer Service - Mary Harvey Marketing Collateral Starting Up On An Absolute Shoestring - Elizabeth Berrien, aka Auntie Social Electronic Brochure - Promote Your Business With A Web Site - Mary Harvey Your Portfolio - Mary Harvey The Importance of a Mailing List - Mary Harvey Writing an Artist Statement - Dianne Karg Baron Putting Together a Portfolio Submission Package - Dianne Karg Baron Pricing Pricing: Retail, Wholesale and the Whole Dang Swamp - Elizabeth Berrien "How Long Did That Take You?" - Elizabeth Berrien, aka Auntie Social External Links Artist Statement Art Business - Your Artist Statement: Explaining the Unexplainable Art Business - Writing Your Artist Statement Art Business - Keep Your Artist Statement Short and Clear Artists Foundation - How to Write an Artist Statement with Examples

	Galleries & Other Retail Outlets (3rd party sales) Selling Your Jewelry in Galleries or Stores - Mary Harvey Gallery Sales: Consignment and Other Options - Elizabeth Berrien, aka Auntie Social Gallery Basics: Diplomatic Liaisons 101 - Elizabeth Berrien, aka Auntie Social Gallery Sales: Universal Pratfalls & The Avoidance Thereof - Elizabeth Berrien

	Shows & Other Direct Sales Venues (finding, jurying, applying, set-ups, checklists, etc) Note: Also see the articles under Exhibiting An Introduction to Craft Shows - Mary Harvey Security at Shows - Mary Harvey Trunk Shows - Mary Harvey The Fairs: Market Research for Fun & Profit - Elizabeth Berrien, aka Auntie Social Show Resources - Links to Other Web Sites


	The Web (technical information, venues, etc) General / Overviews Do I Need A Website? - Nancy Fortenberry Getting on the Web: A Novice's Perspective - Sue Espy Introduction to Web Sites (Creating a Web Site From Scratch) - Mary Harvey Hosting Resources - Links to Other Web Sites Basics Domain Names Domain Resources - Links to Other Web Sites "Trademark" Your Domain Name - Bad Experiences Writing For The Web Keywords/MetaTags HTML HTML - Hyper Text Markup Language: A Novice's Perspective - Sue Espy HTML Tags: The Most Commonly Needed - Sue Espy HTML Resources - Links to Other Web Sites CSS StatCounters Advanced Creating Sites From Scratch Auction Venues & Related Stores Selling with eBay Auctions - Cheryl Coccaro Web Marketing (Getting found by search engines, "pay-for-click" programs, etc.) Generating Web Site Traffic - Sten Korneliussen Web Marketing Resources - Links to Other Web Sites

	Digital Images (cameras, software, editing, etc) Photographing Your Jewelry: A Novice's Perspective - Sue Espy Taking Good Jewelry Pictures - Mary Harvey Preparing Images for Jurying - Dianne Karg-Baron Photo Resources - Links to Other Web Sites

	Administration (budgeting, planning, bookkeeping, tax records, inventories, taxes, etc) General Creating a Business Plan - Cynthia Ryder Business Resources - Links to Other Web Sites Home Offices Working At Home - Elizabeth Berrien, aka Auntie Social

	Insurance (Liability Insurance, Property Insurance, etc) Insurance - Is It Necessary? - Mary Harvey

	Security (keeping yourself and your inventory safe)

Copyright © The International Guild of Wire Jewelry Artists 2005 - 2009
All images, text, and original designs on this site are copyrighted - either by the guild or by the individual artists.
Use them for inspiration, but please do not copy them.

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